Case Study: Custom Casual Plus Size Dresses for an Independent Fashion Designer in Kenya
Source:Casual Plus Size Dresses /
Time:2026-09-18
Casual Plus Size Dresses for an Independent Fashion Designer in Kenya
An Independent Fashion Designer approached us with a casual plus size dresses requirement for Kenya. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Suppliers who disappear once the deposit is paid
- Unclear responsibility when a defect shows up after washing
- No reliable way to track a order once it enters production
What we specified
| Product | Casual Plus Size Dresses |
|---|---|
| Client type | An Independent Fashion Designer |
| Market | Kenya |
| Order volume | 800 pieces across 3 colourways |
| Base fabric | Twill |
| Decoration | Care Label |
| Size range | Custom grading |
| Sampling rounds | 4 |
| Delivery window | 8 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Twill and locked shrinkage allowance before grading.
- Decoration was moved to Care Label after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.
Result
- 800 pieces delivered inside the 8-week window.
- Unit cost held within 4.5% of the original quotation.
- Return rate linked to fit or workmanship stayed under 1.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Fix the size ratio early. Changing the ratio after cutting starts is the single most expensive change a client can request.
Planning something similar?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.
