Case Study: Custom Designer Mother Of The Bride Dresses for a Dance School in Kenya

Designer Mother Of The Bride Dresses for a Dance School in Kenya

A Dance School approached us with a designer mother of the bride dresses requirement for Kenya. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

• No reliable way to track a order once it enters production
• Packaging that arrives crushed and unsellable
• Unclear responsibility when a defect shows up after washing

What we specified

How it was resolved

1. We rebuilt the tech pack around Tencel Lyocell and locked shrinkage allowance before grading.
2. Decoration was moved to 3D Puff Embroidery after strike-off tests showed better wash durability.
3. A pre-production sample was approved and retained as the golden reference.
4. Production ran with in-line inspection and a mid-run photo report.
5. Cartons were packed to the client's own barcode and size ratio specification.

Result

• 1,200 pieces delivered inside the 10-week window.
• Unit cost held within 2.0% of the original quotation.
• Return rate linked to fit or workmanship stayed under 0.5%.
• The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Lock the colour standard before grading. Once a shade moves, every downstream approval has to be redone and the calendar slips.

Planning something similar?

Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.