Case Study: Custom Elegant Wedding Dresses for a Marathon Organizer in India
Elegant Wedding Dresses for a Marathon Organizer in India
A Marathon Organizer approached us with a elegant wedding dresses requirement for India. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Color drift between lab dips and bulk fabric
- Inconsistent sizing between production runs
- Suppliers who disappear once the deposit is paid

What we specified
| Product | Elegant Wedding Dresses |
|---|---|
| Client type | A Marathon Organizer |
| Market | India |
| Order volume | 1,200 pieces across 4 colourways |
| Base fabric | Softshell |
| Decoration | Care Label |
| Size range | XS-3XL |
| Sampling rounds | 2 |
| Delivery window | 5 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Softshell and locked shrinkage allowance before grading.
- Decoration was moved to Care Label after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.

Result
- 1,200 pieces delivered inside the 5-week window.
- Unit cost held within 4.5% of the original quotation.
- Return rate linked to fit or workmanship stayed under 2.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not from machines.

Planning something similar?
Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.



