Case Study: Custom Embroidered Girls Denim for an Airline Catering Team in Morocco
Embroidered Girls Denim for an Airline Catering Team in Morocco
An Airline Catering Team approached us with a embroidered girls denim requirement for Morocco. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Unclear responsibility when a defect shows up after washing
- Inconsistent sizing between production runs
- Color drift between lab dips and bulk fabric

What we specified
| Product | Embroidered Girls Denim |
|---|---|
| Client type | An Airline Catering Team |
| Market | Morocco |
| Order volume | 5,000 pieces across 3 colourways |
| Base fabric | Organic Cotton |
| Decoration | Piece Dyeing |
| Size range | XS-3XL |
| Sampling rounds | 4 |
| Delivery window | 6 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Organic Cotton and locked shrinkage allowance before grading.
- Decoration was moved to Piece Dyeing after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.

Result
- 5,000 pieces delivered inside the 6-week window.
- Unit cost held within 3.0% of the original quotation.
- Return rate linked to fit or workmanship stayed under 1.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not from machines.

Planning something similar?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



