Case Study: Custom Red Coat For Kids for a Shopify DTC Brand in India
Source:Red Coat For Kids /
Time:2026-09-18
Red Coat For Kids for a Shopify DTC Brand in India
A Shopify DTC Brand approached us with a red coat for kids requirement for India. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Unclear responsibility when a defect shows up after washing
- No reliable way to track a order once it enters production
- Suppliers who disappear once the deposit is paid
What we specified
| Product | Red Coat For Kids |
|---|---|
| Client type | A Shopify DTC Brand |
| Market | India |
| Order volume | 1,200 pieces across 6 colourways |
| Base fabric | Quick-Dry Polyester |
| Decoration | Smocking |
| Size range | Custom grading |
| Sampling rounds | 3 |
| Delivery window | 6 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Quick-Dry Polyester and locked shrinkage allowance before grading.
- Decoration was moved to Smocking after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.
Result
- 1,200 pieces delivered inside the 6-week window.
- Unit cost held within 4.5% of the original quotation.
- Return rate linked to fit or workmanship stayed under 2.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Approve a pre-production sample from the actual bulk fabric. Proto cloth behaves differently in cutting and washing.
Planning something similar?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
