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Case Study: Custom Summer Maxi Dress for a Department Store Buyer in Ireland

Source:Summer Maxi Dress / Time:2026-09-18

Summer Maxi Dress for a Department Store Buyer in Ireland

A Department Store Buyer approached us with a summer maxi dress requirement for Ireland. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

  • Inconsistent sizing between production runs
  • No reliable way to track a order once it enters production
  • Color drift between lab dips and bulk fabric

Summer Maxi Dress case study

What we specified

ProductSummer Maxi Dress
Client typeA Department Store Buyer
MarketIreland
Order volume3,000 pieces across 2 colourways
Base fabricMohair
DecorationSequin Work
Size rangeXS-3XL
Sampling rounds2
Delivery window8 weeks from PO to ex-factory

How it was resolved

  1. We rebuilt the tech pack around Mohair and locked shrinkage allowance before grading.
  2. Decoration was moved to Sequin Work after strike-off tests showed better wash durability.
  3. A pre-production sample was approved and retained as the golden reference.
  4. Production ran with in-line inspection and a mid-run photo report.
  5. Cartons were packed to the client's own barcode and size ratio specification.

Summer Maxi Dress production run

Result

  • 3,000 pieces delivered inside the 8-week window.
  • Unit cost held within 2.0% of the original quotation.
  • Return rate linked to fit or workmanship stayed under 1.0%.
  • The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Approve a pre-production sample from the actual bulk fabric. Proto cloth behaves differently in cutting and washing.

Summer Maxi Dress finished goods

Planning something similar?

Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.

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