Case Study: Custom Unisex Outdoor Cap for a Marketing Agency in Indonesia
Source:Unisex Outdoor Cap /
Time:2026-09-18
Unisex Outdoor Cap for a Marketing Agency in Indonesia
A Marketing Agency approached us with a unisex outdoor cap requirement for Indonesia. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Packaging that arrives crushed and unsellable
- Long lead times that miss the selling season
- Inconsistent sizing between production runs
What we specified
| Product | Unisex Outdoor Cap |
|---|---|
| Client type | A Marketing Agency |
| Market | Indonesia |
| Order volume | 1,200 pieces across 4 colourways |
| Base fabric | Flame-Retardant Fabric |
| Decoration | Tie-Dye Wash |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 6 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Flame-Retardant Fabric and locked shrinkage allowance before grading.
- Decoration was moved to Tie-Dye Wash after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.
Result
- 1,200 pieces delivered inside the 6-week window.
- Unit cost held within 4.5% of the original quotation.
- Return rate linked to fit or workmanship stayed under 2.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Lock the colour standard before grading. Once a shade moves, every downstream approval has to be redone and the calendar slips.
Planning something similar?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.
