Case Study: Custom Wedding Shawl for a Wholesale Distributor in Sweden
Source:Wedding Shawl /
Time:2026-09-18
Wedding Shawl for a Wholesale Distributor in Sweden
A Wholesale Distributor approached us with a wedding shawl requirement for Sweden. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Long lead times that miss the selling season
- Packaging that arrives crushed and unsellable
- Unclear responsibility when a defect shows up after washing
What we specified
| Product | Wedding Shawl |
|---|---|
| Client type | A Wholesale Distributor |
| Market | Sweden |
| Order volume | 5,000 pieces across 4 colourways |
| Base fabric | Viscose |
| Decoration | Seam Sealing |
| Size range | 2-12Y |
| Sampling rounds | 2 |
| Delivery window | 12 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Viscose and locked shrinkage allowance before grading.
- Decoration was moved to Seam Sealing after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.
Result
- 5,000 pieces delivered inside the 12-week window.
- Unit cost held within 1.5% of the original quotation.
- Return rate linked to fit or workmanship stayed under 1.5%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Approve a pre-production sample from the actual bulk fabric. Proto cloth behaves differently in cutting and washing.
Planning something similar?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.
