Case Study: Custom Wireless Bra for a Fast-Growing Startup Label in Thailand
Source:Wireless Bra /
Time:2026-09-18
Wireless Bra for a Fast-Growing Startup Label in Thailand
A Fast-Growing Startup Label approached us with a wireless bra requirement for Thailand. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- No reliable way to track a order once it enters production
- Long lead times that miss the selling season
- Unclear responsibility when a defect shows up after washing
What we specified
| Product | Wireless Bra |
|---|---|
| Client type | A Fast-Growing Startup Label |
| Market | Thailand |
| Order volume | 3,000 pieces across 3 colourways |
| Base fabric | Polyester |
| Decoration | Placement Printing |
| Size range | S-4XL |
| Sampling rounds | 4 |
| Delivery window | 8 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Polyester and locked shrinkage allowance before grading.
- Decoration was moved to Placement Printing after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.
Result
- 3,000 pieces delivered inside the 8-week window.
- Unit cost held within 3.0% of the original quotation.
- Return rate linked to fit or workmanship stayed under 1.5%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not from machines.
Planning something similar?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.
