Case Study: Custom Wireless Bra for a Fast-Growing Startup Label in France
Source:Wireless Bra /
Time:2026-09-18
Wireless Bra for a Fast-Growing Startup Label in France
A Fast-Growing Startup Label approached us with a wireless bra requirement for France. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Color drift between lab dips and bulk fabric
- Minimum order quantities far above what a growing brand can absorb
- Long lead times that miss the selling season
What we specified
| Product | Wireless Bra |
|---|---|
| Client type | A Fast-Growing Startup Label |
| Market | France |
| Order volume | 1,200 pieces across 3 colourways |
| Base fabric | Hemp |
| Decoration | Heat Transfer Printing |
| Size range | S-4XL |
| Sampling rounds | 2 |
| Delivery window | 5 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Hemp and locked shrinkage allowance before grading.
- Decoration was moved to Heat Transfer Printing after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.
Result
- 1,200 pieces delivered inside the 5-week window.
- Unit cost held within 1.5% of the original quotation.
- Return rate linked to fit or workmanship stayed under 2.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Approve a pre-production sample from the actual bulk fabric. Proto cloth behaves differently in cutting and washing.
Planning something similar?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
