Case Study: Custom Womens Underpants for a Surf School in Vietnam

Womens Underpants for a Surf School in Vietnam

A Surf School approached us with a womens underpants requirement for Vietnam. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

• Inconsistent sizing between production runs
• Long lead times that miss the selling season
• No reliable way to track a order once it enters production

What we specified

How it was resolved

1. We rebuilt the tech pack around Power Mesh and locked shrinkage allowance before grading.
2. Decoration was moved to Tonal Embroidery after strike-off tests showed better wash durability.
3. A pre-production sample was approved and retained as the golden reference.
4. Production ran with in-line inspection and a mid-run photo report.
5. Cartons were packed to the client's own barcode and size ratio specification.

Result

• 500 pieces delivered inside the 12-week window.
• Unit cost held within 4.5% of the original quotation.
• Return rate linked to fit or workmanship stayed under 1.0%.
• The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Lock the colour standard before grading. Once a shade moves, every downstream approval has to be redone and the calendar slips.

Planning something similar?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.