Case Study: Custom Modern Lady Macbeth Costume for a Railway Operator in Qatar
Modern Lady Macbeth Costume for a Railway Operator in Qatar
A Railway Operator approached us with a modern lady macbeth costume requirement for Qatar. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Minimum order quantities far above what a growing brand can absorb
- Long lead times that miss the selling season
- Inconsistent sizing between production runs

What we specified
| Product | Modern Lady Macbeth Costume |
|---|---|
| Client type | A Railway Operator |
| Market | Qatar |
| Order volume | 500 pieces across 3 colourways |
| Base fabric | Rib Knit |
| Decoration | Tonal Embroidery |
| Size range | 2-12Y |
| Sampling rounds | 3 |
| Delivery window | 6 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Rib Knit and locked shrinkage allowance before grading.
- Decoration was moved to Tonal Embroidery after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.

Result
- 500 pieces delivered inside the 6-week window.
- Unit cost held within 3.0% of the original quotation.
- Return rate linked to fit or workmanship stayed under 1.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Fix the size ratio early. Changing the ratio after cutting starts is the single most expensive change a client can request.

Planning something similar?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



