Case Study: Custom Newborn Baby Shoes for a Cruise Line in South Korea
Source:Newborn Baby Shoes /
Time:2026-09-18
Newborn Baby Shoes for a Cruise Line in South Korea
A Cruise Line approached us with a newborn baby shoes requirement for South Korea. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Minimum order quantities far above what a growing brand can absorb
- Long lead times that miss the selling season
- Packaging that arrives crushed and unsellable
What we specified
| Product | Newborn Baby Shoes |
|---|---|
| Client type | A Cruise Line |
| Market | South Korea |
| Order volume | 800 pieces across 2 colourways |
| Base fabric | Merino Wool |
| Decoration | Custom Drawcord |
| Size range | XS-3XL |
| Sampling rounds | 3 |
| Delivery window | 12 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Merino Wool and locked shrinkage allowance before grading.
- Decoration was moved to Custom Drawcord after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.
Result
- 800 pieces delivered inside the 12-week window.
- Unit cost held within 3.0% of the original quotation.
- Return rate linked to fit or workmanship stayed under 2.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Fix the size ratio early. Changing the ratio after cutting starts is the single most expensive change a client can request.
Planning something similar?
Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.
