Case Study: Custom Pink Prom Dresses for an Influencer-Led Brand in Colombia
Pink Prom Dresses for an Influencer-Led Brand in Colombia
An Influencer-Led Brand approached us with a pink prom dresses requirement for Colombia. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Minimum order quantities far above what a growing brand can absorb
- Inconsistent sizing between production runs
- Unclear responsibility when a defect shows up after washing

What we specified
| Product | Pink Prom Dresses |
|---|---|
| Client type | An Influencer-Led Brand |
| Market | Colombia |
| Order volume | 5,000 pieces across 4 colourways |
| Base fabric | Satin |
| Decoration | Acid Wash |
| Size range | Custom grading |
| Sampling rounds | 4 |
| Delivery window | 12 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Satin and locked shrinkage allowance before grading.
- Decoration was moved to Acid Wash after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.

Result
- 5,000 pieces delivered inside the 12-week window.
- Unit cost held within 4.5% of the original quotation.
- Return rate linked to fit or workmanship stayed under 1.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Lock the colour standard before grading. Once a shade moves, every downstream approval has to be redone and the calendar slips.

Planning something similar?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



