Capsule Baby Shower Maternity Dresses in Merino Wool with Covered Buttons
Capsule Baby Shower Maternity Dresses in Merino Wool with Covered Buttons
A Brewery and Taproom approached us to develop a capsule baby shower maternity dresses around a single idea: covered buttons, executed in merino wool. The capsule was destined for Turkey and needed capsule finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- The previous factory could not hold consistency across sizes
- The sample did not match the runway reference

What we specified
| Product | Capsule Baby Shower Maternity Dresses |
|---|---|
| Client type | A Brewery and Taproom |
| Market | Turkey |
| Order volume | 900 pieces across 2 colourways |
| Base material | Merino Wool |
| Signature detail | Covered Buttons |
| Size range | 0-14 |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The baby shower maternity dresses was prototyped on the fit model, then revised twice before pre-production.
- Covered Buttons was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 900 pieces delivered inside the 10-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Brewery and Taproom launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



