Capsule Beaded Flower Motifs in Velvet with High-Low Hem
Capsule Beaded Flower Motifs in Velvet with High-Low Hem
A Pet Grooming Franchise approached us to develop a capsule beaded flower motifs around a single idea: high-low hem, executed in velvet. The capsule was destined for Morocco and needed capsule finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- Delivery missed the collection launch window
- Fabric hand feel changed between production runs

What we specified
| Product | Capsule Beaded Flower Motifs |
|---|---|
| Client type | A Pet Grooming Franchise |
| Market | Morocco |
| Order volume | 600 pieces across 5 colourways |
| Base material | Velvet |
| Signature detail | High-Low Hem |
| Size range | 0-14 |
| Sampling rounds | 4 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Velvet was confirmed with lab dips and a hand-feel approval before grading.
- The beaded flower motifs was prototyped on the fit model, then revised twice before pre-production.
- High-Low Hem was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 600 pieces delivered inside the 6-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Pet Grooming Franchise launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



