Contemporary Candid Women Jeans in Washed Linen with Mother-of-Pearl Buttons
Contemporary Candid Women Jeans in Washed Linen with Mother-of-Pearl Buttons
A Maternity Wear Brand approached us to develop a contemporary candid women jeans around a single idea: mother-of-pearl buttons, executed in washed linen. The capsule was destined for Italy and needed contemporary finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- The previous factory could not hold consistency across sizes
- Unit costs were too high for a boutique price point

What we specified
| Product | Contemporary Candid Women Jeans |
|---|---|
| Client type | A Maternity Wear Brand |
| Market | Italy |
| Order volume | 240 pieces across 5 colourways |
| Base material | Washed Linen |
| Signature detail | Mother-of-Pearl Buttons |
| Size range | Custom grading |
| Sampling rounds | 4 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Washed Linen was confirmed with lab dips and a hand-feel approval before grading.
- The candid women jeans was prototyped on the fit model, then revised twice before pre-production.
- Mother-of-Pearl Buttons was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 240 pieces delivered inside the 12-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Maternity Wear Brand launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



