Boutique Carhartt Beanie in Tencel with Bow Detail
Boutique Carhartt Beanie in Tencel with Bow Detail
An Amazon Private Label Seller approached us to develop a boutique carhartt beanie around a single idea: bow detail, executed in tencel. The capsule was destined for Italy and needed boutique finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- The sample did not match the runway reference
- Decoration durability failed after two washes

What we specified
| Product | Boutique Carhartt Beanie |
|---|---|
| Client type | An Amazon Private Label Seller |
| Market | Italy |
| Order volume | 120 pieces across 4 colourways |
| Base material | Tencel |
| Signature detail | Bow Detail |
| Size range | XS-3XL |
| Sampling rounds | 2 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Tencel was confirmed with lab dips and a hand-feel approval before grading.
- The carhartt beanie was prototyped on the fit model, then revised twice before pre-production.
- Bow Detail was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 120 pieces delivered inside the 6-week window.
- Unit cost held within 3.0% of the approved quotation.
- The an Amazon Private Label Seller launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



