Editorial Convertible Bra in Metallic Thread with Smocked Panel
Editorial Convertible Bra in Metallic Thread with Smocked Panel
A Maternity Wear Brand approached us to develop a editorial convertible bra around a single idea: smocked panel, executed in metallic thread. The capsule was destined for South Korea and needed editorial finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The sample did not match the runway reference
- Fabric hand feel changed between production runs
- Delivery missed the collection launch window

What we specified
| Product | Editorial Convertible Bra |
|---|---|
| Client type | A Maternity Wear Brand |
| Market | South Korea |
| Order volume | 400 pieces across 5 colourways |
| Base material | Metallic Thread |
| Signature detail | Smocked Panel |
| Size range | XS-3XL |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Metallic Thread was confirmed with lab dips and a hand-feel approval before grading.
- The convertible bra was prototyped on the fit model, then revised twice before pre-production.
- Smocked Panel was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 400 pieces delivered inside the 10-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Maternity Wear Brand launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
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