Romantic Cropped Denim Dungarees in Velvet with Raw-Edge Detailing
Romantic Cropped Denim Dungarees in Velvet with Raw-Edge Detailing
A Cruise Line approached us to develop a romantic cropped denim dungarees around a single idea: raw-edge detailing, executed in velvet. The capsule was destined for Finland and needed romantic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Fabric hand feel changed between production runs
- Unit costs were too high for a boutique price point
- The previous factory could not hold consistency across sizes

What we specified
| Product | Romantic Cropped Denim Dungarees |
|---|---|
| Client type | A Cruise Line |
| Market | Finland |
| Order volume | 2,400 pieces across 4 colourways |
| Base material | Velvet |
| Signature detail | Raw-Edge Detailing |
| Size range | 0-14 |
| Sampling rounds | 3 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Velvet was confirmed with lab dips and a hand-feel approval before grading.
- The cropped denim dungarees was prototyped on the fit model, then revised twice before pre-production.
- Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 2,400 pieces delivered inside the 8-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Cruise Line launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.



