Contemporary Cropped Denim Dungarees in Velvet with Gathered Sleeves
Contemporary Cropped Denim Dungarees in Velvet with Gathered Sleeves
A Beauty Salon Chain approached us to develop a contemporary cropped denim dungarees around a single idea: gathered sleeves, executed in velvet. The capsule was destined for Australia and needed contemporary finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- The sample did not match the runway reference
- Unit costs were too high for a boutique price point

What we specified
| Product | Contemporary Cropped Denim Dungarees |
|---|---|
| Client type | A Beauty Salon Chain |
| Market | Australia |
| Order volume | 600 pieces across 2 colourways |
| Base material | Velvet |
| Signature detail | Gathered Sleeves |
| Size range | 0-14 |
| Sampling rounds | 4 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Velvet was confirmed with lab dips and a hand-feel approval before grading.
- The cropped denim dungarees was prototyped on the fit model, then revised twice before pre-production.
- Gathered Sleeves was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 600 pieces delivered inside the 6-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Beauty Salon Chain launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



