Effortless Cycling Jersey in Suede with Tonal Embroidery
Effortless Cycling Jersey in Suede with Tonal Embroidery
A Fast-Growing Startup Label approached us to develop a effortless cycling jersey around a single idea: tonal embroidery, executed in suede. The capsule was destined for Morocco and needed effortless finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- Unit costs were too high for a boutique price point
- The sample did not match the runway reference

What we specified
| Product | Effortless Cycling Jersey |
|---|---|
| Client type | A Fast-Growing Startup Label |
| Market | Morocco |
| Order volume | 400 pieces across 4 colourways |
| Base material | Suede |
| Signature detail | Tonal Embroidery |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Suede was confirmed with lab dips and a hand-feel approval before grading.
- The cycling jersey was prototyped on the fit model, then revised twice before pre-production.
- Tonal Embroidery was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 400 pieces delivered inside the 12-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Fast-Growing Startup Label launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



