Modern Cycling Sock in Merino Wool with Hand-Finished Hem
Modern Cycling Sock in Merino Wool with Hand-Finished Hem
A Hotel Group approached us to develop a modern cycling sock around a single idea: hand-finished hem, executed in merino wool. The capsule was destined for Singapore and needed modern finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- Fabric hand feel changed between production runs
- Unit costs were too high for a boutique price point

What we specified
| Product | Modern Cycling Sock |
|---|---|
| Client type | A Hotel Group |
| Market | Singapore |
| Order volume | 400 pieces across 4 colourways |
| Base material | Merino Wool |
| Signature detail | Hand-Finished Hem |
| Size range | 0-14 |
| Sampling rounds | 2 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The cycling sock was prototyped on the fit model, then revised twice before pre-production.
- Hand-Finished Hem was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 400 pieces delivered inside the 8-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Hotel Group launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



