Designer Denim Jacket Style in Merino Wool with High-Low Hem
Designer Denim Jacket Style in Merino Wool with High-Low Hem
A Fast-Growing Startup Label approached us to develop a designer denim jacket style around a single idea: high-low hem, executed in merino wool. The capsule was destined for Ukraine and needed designer finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The previous factory could not hold consistency across sizes
- The sample did not match the runway reference
- Unit costs were too high for a boutique price point

What we specified
| Product | Designer Denim Jacket Style |
|---|---|
| Client type | A Fast-Growing Startup Label |
| Market | Ukraine |
| Order volume | 120 pieces across 2 colourways |
| Base material | Merino Wool |
| Signature detail | High-Low Hem |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The denim jacket style was prototyped on the fit model, then revised twice before pre-production.
- High-Low Hem was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 120 pieces delivered inside the 12-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Fast-Growing Startup Label launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



