Romantic Denim Jacket Style in Suede with Raw-Edge Detailing
Romantic Denim Jacket Style in Suede with Raw-Edge Detailing
A Shopify DTC Brand approached us to develop a romantic denim jacket style around a single idea: raw-edge detailing, executed in suede. The capsule was destined for Hong Kong and needed romantic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- Fabric hand feel changed between production runs
- The sample did not match the runway reference

What we specified
| Product | Romantic Denim Jacket Style |
|---|---|
| Client type | A Shopify DTC Brand |
| Market | Hong Kong |
| Order volume | 240 pieces across 3 colourways |
| Base material | Suede |
| Signature detail | Raw-Edge Detailing |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Suede was confirmed with lab dips and a hand-feel approval before grading.
- The denim jacket style was prototyped on the fit model, then revised twice before pre-production.
- Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 240 pieces delivered inside the 10-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Shopify DTC Brand launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



