Effortless Designer Mother Of The Bride Dresses in Cashmere with Hand-Finished Hem

Effortless Designer Mother Of The Bride Dresses in Cashmere with Hand-Finished Hem

A Wholesale Distributor approached us to develop a effortless designer mother of the bride dresses around a single idea: hand-finished hem, executed in cashmere. The capsule was destined for Italy and needed effortless finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Fabric hand feel changed between production runs
• Unit costs were too high for a boutique price point
• Delivery missed the collection launch window

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Cashmere was confirmed with lab dips and a hand-feel approval before grading.
3. The designer mother of the bride dresses was prototyped on the fit model, then revised twice before pre-production.
4. Hand-Finished Hem was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 1,500 pieces delivered inside the 10-week window.
• Unit cost held within 3.0% of the approved quotation.
• The a Wholesale Distributor launched on schedule and reordered the same specification next season.

What we would repeat

Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.