Designer Elegant Wedding Dresses in Crochet with Tonal Embroidery
Designer Elegant Wedding Dresses in Crochet with Tonal Embroidery
A Shopify DTC Brand approached us to develop a designer elegant wedding dresses around a single idea: tonal embroidery, executed in crochet. The capsule was destined for New Zealand and needed designer finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The previous factory could not hold consistency across sizes
- Unit costs were too high for a boutique price point
- Decoration durability failed after two washes

What we specified
| Product | Designer Elegant Wedding Dresses |
|---|---|
| Client type | A Shopify DTC Brand |
| Market | New Zealand |
| Order volume | 2,400 pieces across 2 colourways |
| Base material | Crochet |
| Signature detail | Tonal Embroidery |
| Size range | XS-XL |
| Sampling rounds | 2 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Crochet was confirmed with lab dips and a hand-feel approval before grading.
- The elegant wedding dresses was prototyped on the fit model, then revised twice before pre-production.
- Tonal Embroidery was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 2,400 pieces delivered inside the 12-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Shopify DTC Brand launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



