Chic Embroidered Girls Denim in Merino Wool with Tonal Embroidery
Chic Embroidered Girls Denim in Merino Wool with Tonal Embroidery
A Cruise Line approached us to develop a chic embroidered girls denim around a single idea: tonal embroidery, executed in merino wool. The capsule was destined for the Philippines and needed chic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The previous factory could not hold consistency across sizes
- The sample did not match the runway reference
- Fabric hand feel changed between production runs

What we specified
| Product | Chic Embroidered Girls Denim |
|---|---|
| Client type | A Cruise Line |
| Market | the Philippines |
| Order volume | 400 pieces across 5 colourways |
| Base material | Merino Wool |
| Signature detail | Tonal Embroidery |
| Size range | XS-XL |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The embroidered girls denim was prototyped on the fit model, then revised twice before pre-production.
- Tonal Embroidery was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 400 pieces delivered inside the 10-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Cruise Line launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



