Effortless Embroidered Girls Denim in Merino Wool with Fringe Trim
Effortless Embroidered Girls Denim in Merino Wool with Fringe Trim
A Cycling Team approached us to develop a effortless embroidered girls denim around a single idea: fringe trim, executed in merino wool. The capsule was destined for Germany and needed effortless finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- Delivery missed the collection launch window
- The sample did not match the runway reference

What we specified
| Product | Effortless Embroidered Girls Denim |
|---|---|
| Client type | A Cycling Team |
| Market | Germany |
| Order volume | 1,500 pieces across 5 colourways |
| Base material | Merino Wool |
| Signature detail | Fringe Trim |
| Size range | Custom grading |
| Sampling rounds | 3 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The embroidered girls denim was prototyped on the fit model, then revised twice before pre-production.
- Fringe Trim was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 1,500 pieces delivered inside the 8-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Cycling Team launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



