Romantic Maxi Dress in Washed Linen with Monogram Hardware
Romantic Maxi Dress in Washed Linen with Monogram Hardware
A Security Company approached us to develop a romantic maxi dress around a single idea: monogram hardware, executed in washed linen. The capsule was destined for Argentina and needed romantic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The previous factory could not hold consistency across sizes
- The sample did not match the runway reference
- Unit costs were too high for a boutique price point

What we specified
| Product | Romantic Maxi Dress |
|---|---|
| Client type | A Security Company |
| Market | Argentina |
| Order volume | 1,500 pieces across 5 colourways |
| Base material | Washed Linen |
| Signature detail | Monogram Hardware |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Washed Linen was confirmed with lab dips and a hand-feel approval before grading.
- The maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Monogram Hardware was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 1,500 pieces delivered inside the 6-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Security Company launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



