Effortless Fashion Leisure Sports Wear in Merino Wool with Raw-Edge Detailing

Effortless Fashion Leisure Sports Wear in Merino Wool with Raw-Edge Detailing

An Independent Boutique Brand approached us to develop a effortless fashion leisure sports wear around a single idea: raw-edge detailing, executed in merino wool. The capsule was destined for Australia and needed effortless finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Unit costs were too high for a boutique price point
• Fabric hand feel changed between production runs
• The sample did not match the runway reference

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
3. The fashion leisure sports wear was prototyped on the fit model, then revised twice before pre-production.
4. Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 400 pieces delivered inside the 6-week window.
• Unit cost held within 1.5% of the approved quotation.
• The an Independent Boutique Brand launched on schedule and reordered the same specification next season.

What we would repeat

Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?

Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.