Editorial Moto Jacket in Merino Wool with Hand-Finished Hem
Editorial Moto Jacket in Merino Wool with Hand-Finished Hem
A Construction Firm approached us to develop a editorial moto jacket around a single idea: hand-finished hem, executed in merino wool. The capsule was destined for the United States and needed editorial finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- Delivery missed the collection launch window
- Unit costs were too high for a boutique price point

What we specified
| Product | Editorial Moto Jacket |
|---|---|
| Client type | A Construction Firm |
| Market | the United States |
| Order volume | 1,500 pieces across 4 colourways |
| Base material | Merino Wool |
| Signature detail | Hand-Finished Hem |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The moto jacket was prototyped on the fit model, then revised twice before pre-production.
- Hand-Finished Hem was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 1,500 pieces delivered inside the 8-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Construction Firm launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



