Contemporary Chunky Sneaker in Sequined Knit with Tonal Embroidery
Contemporary Chunky Sneaker in Sequined Knit with Tonal Embroidery
A Department Store Buyer approached us to develop a contemporary chunky sneaker around a single idea: tonal embroidery, executed in sequined knit. The capsule was destined for Qatar and needed contemporary finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Fabric hand feel changed between production runs
- Delivery missed the collection launch window

What we specified
| Product | Contemporary Chunky Sneaker |
|---|---|
| Client type | A Department Store Buyer |
| Market | Qatar |
| Order volume | 900 pieces across 5 colourways |
| Base material | Sequined Knit |
| Signature detail | Tonal Embroidery |
| Size range | XS-XL |
| Sampling rounds | 3 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Sequined Knit was confirmed with lab dips and a hand-feel approval before grading.
- The chunky sneaker was prototyped on the fit model, then revised twice before pre-production.
- Tonal Embroidery was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 900 pieces delivered inside the 12-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Department Store Buyer launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
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