Romantic Maxi Dress in Merino Wool with Draped Neckline
Source:Formal Derby Hat /
Time:2026-09-30
Romantic Maxi Dress in Merino Wool with Draped Neckline
A Film Production House approached us to develop a romantic maxi dress around a single idea: draped neckline, executed in merino wool. The capsule was destined for China and needed romantic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The sample did not match the runway reference
- Decoration durability failed after two washes
- Fabric hand feel changed between production runs
What we specified
| Product | Romantic Maxi Dress |
|---|---|
| Client type | A Film Production House |
| Market | China |
| Order volume | 120 pieces across 3 colourways |
| Base material | Merino Wool |
| Signature detail | Draped Neckline |
| Size range | XS-XL |
| Sampling rounds | 4 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Draped Neckline was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 120 pieces delivered inside the 12-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Film Production House launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.
Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.
