Designer Formal Derby Hat in Cupro with High-Low Hem
Designer Formal Derby Hat in Cupro with High-Low Hem
A Gym Chain approached us to develop a designer formal derby hat around a single idea: high-low hem, executed in cupro. The capsule was destined for Indonesia and needed designer finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The sample did not match the runway reference
- Unit costs were too high for a boutique price point
- Fabric hand feel changed between production runs

What we specified
| Product | Designer Formal Derby Hat |
|---|---|
| Client type | A Gym Chain |
| Market | Indonesia |
| Order volume | 900 pieces across 3 colourways |
| Base material | Cupro |
| Signature detail | High-Low Hem |
| Size range | Custom grading |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Cupro was confirmed with lab dips and a hand-feel approval before grading.
- The formal derby hat was prototyped on the fit model, then revised twice before pre-production.
- High-Low Hem was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 900 pieces delivered inside the 10-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Gym Chain launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



