Bohemian Trench Coat in Sequined Knit with Monogram Hardware
Bohemian Trench Coat in Sequined Knit with Monogram Hardware
A Pet Grooming Franchise approached us to develop a bohemian trench coat around a single idea: monogram hardware, executed in sequined knit. The capsule was destined for Thailand and needed bohemian finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- Unit costs were too high for a boutique price point
- Delivery missed the collection launch window

What we specified
| Product | Bohemian Trench Coat |
|---|---|
| Client type | A Pet Grooming Franchise |
| Market | Thailand |
| Order volume | 240 pieces across 4 colourways |
| Base material | Sequined Knit |
| Signature detail | Monogram Hardware |
| Size range | 0-14 |
| Sampling rounds | 2 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Sequined Knit was confirmed with lab dips and a hand-feel approval before grading.
- The trench coat was prototyped on the fit model, then revised twice before pre-production.
- Monogram Hardware was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 240 pieces delivered inside the 8-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Pet Grooming Franchise launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



