Statement Maxi Dress in Merino Wool with Raw-Edge Detailing
Source:Full Body Kid Mannequin /
Time:2026-09-30
Statement Maxi Dress in Merino Wool with Raw-Edge Detailing
A Yoga Retreat Brand approached us to develop a statement maxi dress around a single idea: raw-edge detailing, executed in merino wool. The capsule was destined for South Africa and needed statement finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The sample did not match the runway reference
- Fabric hand feel changed between production runs
- The previous factory could not hold consistency across sizes
What we specified
| Product | Statement Maxi Dress |
|---|---|
| Client type | A Yoga Retreat Brand |
| Market | South Africa |
| Order volume | 900 pieces across 3 colourways |
| Base material | Merino Wool |
| Signature detail | Raw-Edge Detailing |
| Size range | 0-14 |
| Sampling rounds | 2 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 900 pieces delivered inside the 8-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Yoga Retreat Brand launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.
Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.
