Editorial Grey Beanie in Merino Wool with Tonal Embroidery
Source:Grey Beanie /
Time:2026-09-30
Editorial Grey Beanie in Merino Wool with Tonal Embroidery
A Cycling Team approached us to develop a editorial grey beanie around a single idea: tonal embroidery, executed in merino wool. The capsule was destined for Norway and needed editorial finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- Decoration durability failed after two washes
- Fabric hand feel changed between production runs
What we specified
| Product | Editorial Grey Beanie |
|---|---|
| Client type | A Cycling Team |
| Market | Norway |
| Order volume | 2,400 pieces across 5 colourways |
| Base material | Merino Wool |
| Signature detail | Tonal Embroidery |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The grey beanie was prototyped on the fit model, then revised twice before pre-production.
- Tonal Embroidery was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 2,400 pieces delivered inside the 8-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Cycling Team launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.
Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
