Editorial Joma Training Wear in Washed Linen with Delicate Pleating
Source:Joma Training Wear /
Time:2026-09-30
Editorial Joma Training Wear in Washed Linen with Delicate Pleating
An Influencer-Led Brand approached us to develop a editorial joma training wear around a single idea: delicate pleating, executed in washed linen. The capsule was destined for Denmark and needed editorial finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- The sample did not match the runway reference
- Decoration durability failed after two washes
What we specified
| Product | Editorial Joma Training Wear |
|---|---|
| Client type | An Influencer-Led Brand |
| Market | Denmark |
| Order volume | 2,400 pieces across 4 colourways |
| Base material | Washed Linen |
| Signature detail | Delicate Pleating |
| Size range | 0-14 |
| Sampling rounds | 2 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Washed Linen was confirmed with lab dips and a hand-feel approval before grading.
- The joma training wear was prototyped on the fit model, then revised twice before pre-production.
- Delicate Pleating was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 2,400 pieces delivered inside the 12-week window.
- Unit cost held within 3.0% of the approved quotation.
- The an Influencer-Led Brand launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.
Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
