Runway-Inspired Lace Underpants in Merino Wool with Fringe Trim
Runway-Inspired Lace Underpants in Merino Wool with Fringe Trim
A Promotional Products Company approached us to develop a runway-inspired lace underpants around a single idea: fringe trim, executed in merino wool. The capsule was destined for Indonesia and needed runway-inspired finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- The sample did not match the runway reference
- Delivery missed the collection launch window

What we specified
| Product | Runway-Inspired Lace Underpants |
|---|---|
| Client type | A Promotional Products Company |
| Market | Indonesia |
| Order volume | 2,400 pieces across 2 colourways |
| Base material | Merino Wool |
| Signature detail | Fringe Trim |
| Size range | XS-3XL |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The lace underpants was prototyped on the fit model, then revised twice before pre-production.
- Fringe Trim was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 2,400 pieces delivered inside the 10-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Promotional Products Company launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



