Romantic Male Equestrian Clothing in Organic Denim with Tonal Embroidery

Romantic Male Equestrian Clothing in Organic Denim with Tonal Embroidery

A Pet Grooming Franchise approached us to develop a romantic male equestrian clothing around a single idea: tonal embroidery, executed in organic denim. The capsule was destined for France and needed romantic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Decoration durability failed after two washes
• The previous factory could not hold consistency across sizes
• Delivery missed the collection launch window

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Organic Denim was confirmed with lab dips and a hand-feel approval before grading.
3. The male equestrian clothing was prototyped on the fit model, then revised twice before pre-production.
4. Tonal Embroidery was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 400 pieces delivered inside the 10-week window.
• Unit cost held within 1.5% of the approved quotation.
• The a Pet Grooming Franchise launched on schedule and reordered the same specification next season.

What we would repeat

Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.