Statement Marine Layer Women Pullover Hoodie in Organic Denim with Asymmetric Closure
Statement Marine Layer Women Pullover Hoodie in Organic Denim with Asymmetric Closure
A Restaurant Chain approached us to develop a statement marine layer women pullover hoodie around a single idea: asymmetric closure, executed in organic denim. The capsule was destined for New Zealand and needed statement finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The sample did not match the runway reference
- Delivery missed the collection launch window
- Fabric hand feel changed between production runs

What we specified
| Product | Statement Marine Layer Women Pullover Hoodie |
|---|---|
| Client type | A Restaurant Chain |
| Market | New Zealand |
| Order volume | 2,400 pieces across 2 colourways |
| Base material | Organic Denim |
| Signature detail | Asymmetric Closure |
| Size range | XS-3XL |
| Sampling rounds | 4 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Organic Denim was confirmed with lab dips and a hand-feel approval before grading.
- The marine layer women pullover hoodie was prototyped on the fit model, then revised twice before pre-production.
- Asymmetric Closure was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 2,400 pieces delivered inside the 12-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Restaurant Chain launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.


