Statement Muslin Swaddle Blanket in Merino Wool with Delicate Pleating
Source:Muslin Swaddle Blanket /
Time:2026-09-30
Statement Muslin Swaddle Blanket in Merino Wool with Delicate Pleating
A Wholesale Distributor approached us to develop a statement muslin swaddle blanket around a single idea: delicate pleating, executed in merino wool. The capsule was destined for Mexico and needed statement finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The previous factory could not hold consistency across sizes
- Delivery missed the collection launch window
- The sample did not match the runway reference
What we specified
| Product | Statement Muslin Swaddle Blanket |
|---|---|
| Client type | A Wholesale Distributor |
| Market | Mexico |
| Order volume | 120 pieces across 3 colourways |
| Base material | Merino Wool |
| Signature detail | Delicate Pleating |
| Size range | XS-XL |
| Sampling rounds | 2 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The muslin swaddle blanket was prototyped on the fit model, then revised twice before pre-production.
- Delicate Pleating was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 120 pieces delivered inside the 6-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Wholesale Distributor launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.
Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.
