Minimalist Muslin Swaddle Blanket in Tencel with Raw-Edge Detailing
Source:Muslin Swaddle Blanket /
Time:2026-09-30
Minimalist Muslin Swaddle Blanket in Tencel with Raw-Edge Detailing
A Bridal Studio approached us to develop a minimalist muslin swaddle blanket around a single idea: raw-edge detailing, executed in tencel. The capsule was destined for Qatar and needed minimalist finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- The previous factory could not hold consistency across sizes
- The sample did not match the runway reference
What we specified
| Product | Minimalist Muslin Swaddle Blanket |
|---|---|
| Client type | A Bridal Studio |
| Market | Qatar |
| Order volume | 1,500 pieces across 5 colourways |
| Base material | Tencel |
| Signature detail | Raw-Edge Detailing |
| Size range | Custom grading |
| Sampling rounds | 3 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Tencel was confirmed with lab dips and a hand-feel approval before grading.
- The muslin swaddle blanket was prototyped on the fit model, then revised twice before pre-production.
- Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 1,500 pieces delivered inside the 6-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Bridal Studio launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.
Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
