Elevated Newborn Baby Shoes in Merino Wool with Gathered Sleeves
Elevated Newborn Baby Shoes in Merino Wool with Gathered Sleeves
A Marketing Agency approached us to develop a elevated newborn baby shoes around a single idea: gathered sleeves, executed in merino wool. The capsule was destined for Russia and needed elevated finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Decoration durability failed after two washes
- The sample did not match the runway reference

What we specified
| Product | Elevated Newborn Baby Shoes |
|---|---|
| Client type | A Marketing Agency |
| Market | Russia |
| Order volume | 600 pieces across 5 colourways |
| Base material | Merino Wool |
| Signature detail | Gathered Sleeves |
| Size range | XS-XL |
| Sampling rounds | 4 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The newborn baby shoes was prototyped on the fit model, then revised twice before pre-production.
- Gathered Sleeves was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 600 pieces delivered inside the 6-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Marketing Agency launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



