Runway-Inspired One-Shoulder Maxi Dress in Tulle with Cut-Out Detail
Runway-Inspired One-Shoulder Maxi Dress in Tulle with Cut-Out Detail
A Boutique Fitness Studio approached us to develop a runway-inspired one-shoulder maxi dress around a single idea: cut-out detail, executed in tulle. The capsule was destined for Turkey and needed runway-inspired finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- The sample did not match the runway reference
- The previous factory could not hold consistency across sizes

What we specified
| Product | Runway-Inspired One-Shoulder Maxi Dress |
|---|---|
| Client type | A Boutique Fitness Studio |
| Market | Turkey |
| Order volume | 240 pieces across 2 colourways |
| Base material | Tulle |
| Signature detail | Cut-Out Detail |
| Size range | XS-XL |
| Sampling rounds | 4 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Tulle was confirmed with lab dips and a hand-feel approval before grading.
- The one-shoulder maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Cut-Out Detail was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 240 pieces delivered inside the 12-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Boutique Fitness Studio launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



