Designer Plus Size Beach Dresses in Cashmere with Covered Buttons
Designer Plus Size Beach Dresses in Cashmere with Covered Buttons
An Influencer-Led Brand approached us to develop a designer plus size beach dresses around a single idea: covered buttons, executed in cashmere. The capsule was destined for the United Arab Emirates and needed designer finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The sample did not match the runway reference
- Unit costs were too high for a boutique price point
- Decoration durability failed after two washes

What we specified
| Product | Designer Plus Size Beach Dresses |
|---|---|
| Client type | An Influencer-Led Brand |
| Market | the United Arab Emirates |
| Order volume | 900 pieces across 3 colourways |
| Base material | Cashmere |
| Signature detail | Covered Buttons |
| Size range | 0-14 |
| Sampling rounds | 3 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Cashmere was confirmed with lab dips and a hand-feel approval before grading.
- The plus size beach dresses was prototyped on the fit model, then revised twice before pre-production.
- Covered Buttons was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 900 pieces delivered inside the 12-week window.
- Unit cost held within 1.5% of the approved quotation.
- The an Influencer-Led Brand launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



