Modern Plus Size Beach Dresses in Metallic Thread with Open Back
Modern Plus Size Beach Dresses in Metallic Thread with Open Back
A Marketing Agency approached us to develop a modern plus size beach dresses around a single idea: open back, executed in metallic thread. The capsule was destined for the United States and needed modern finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Delivery missed the collection launch window
- Fabric hand feel changed between production runs

What we specified
| Product | Modern Plus Size Beach Dresses |
|---|---|
| Client type | A Marketing Agency |
| Market | the United States |
| Order volume | 400 pieces across 4 colourways |
| Base material | Metallic Thread |
| Signature detail | Open Back |
| Size range | XS-3XL |
| Sampling rounds | 2 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Metallic Thread was confirmed with lab dips and a hand-feel approval before grading.
- The plus size beach dresses was prototyped on the fit model, then revised twice before pre-production.
- Open Back was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 400 pieces delivered inside the 8-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Marketing Agency launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



