Parisian Quick Dry Surf Rash Guard in Sequined Knit with Cut-Out Detail

Parisian Quick Dry Surf Rash Guard in Sequined Knit with Cut-Out Detail

A National Retail Chain approached us to develop a parisian quick dry surf rash guard around a single idea: cut-out detail, executed in sequined knit. The capsule was destined for Ireland and needed parisian finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Unit costs were too high for a boutique price point
• Decoration durability failed after two washes
• The sample did not match the runway reference

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Sequined Knit was confirmed with lab dips and a hand-feel approval before grading.
3. The quick dry surf rash guard was prototyped on the fit model, then revised twice before pre-production.
4. Cut-Out Detail was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 2,400 pieces delivered inside the 10-week window.
• Unit cost held within 1.5% of the approved quotation.
• The a National Retail Chain launched on schedule and reordered the same specification next season.

What we would repeat

Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.