Boutique Red Coat For Kids in Merino Wool with Bow Detail
Boutique Red Coat For Kids in Merino Wool with Bow Detail
A Shopify DTC Brand approached us to develop a boutique red coat for kids around a single idea: bow detail, executed in merino wool. The capsule was destined for South Korea and needed boutique finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The sample did not match the runway reference
- Fabric hand feel changed between production runs
- Delivery missed the collection launch window

What we specified
| Product | Boutique Red Coat For Kids |
|---|---|
| Client type | A Shopify DTC Brand |
| Market | South Korea |
| Order volume | 1,500 pieces across 4 colourways |
| Base material | Merino Wool |
| Signature detail | Bow Detail |
| Size range | 0-14 |
| Sampling rounds | 4 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The red coat for kids was prototyped on the fit model, then revised twice before pre-production.
- Bow Detail was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 1,500 pieces delivered inside the 8-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Shopify DTC Brand launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



